Case Study - Hundreds of property sites, one shared foundation
Hundreds of property and brand websites moving onto a single design system and shared technical foundation, so new sites launch quickly without each one going its own way.
- Client
- A global hospitality group
- Year
- Service
- Enterprise Website Builds
Overview
Hundreds of property and brand websites, each historically built and run on its own, produce a familiar result at scale: duplicated effort, inconsistent guest experience across properties that share a brand, and cost that grows with every new site instead of flattening.
What we are building
A polysite framework where one design system and one shared technical foundation carry the whole portfolio, while individual properties keep the brand distinctiveness that matters to them.
Regional compliance, performance marketing strategy and performance standards are built into the framework rather than being revisited per property, which is what stops the portfolio drifting apart again a year later.
The work runs in three phases: the design system, the framework build, then phased property rollout. The initial framework is roughly a six-month piece, with site launches following in stages.
Where it stands
This engagement is in progress. The framework approach means each new property site becomes a deployment instead of a project, with speed and consistency compounding across hundreds of sites instead of being re-earned on each one.