Industry - Events & Exhibitions

Exhibitors rebook when they can justify the spend to their own leadership. A badge scan list a fortnight later does not do that.

We connect the booking and contract path, then get real performance data back to exhibitors inside the window that matters.

Exhibitors don't leave because the show was bad. They leave because they can't prove it to their boss.

“We lose exhibitors every year, and we blame footfall or booth placement.”
The real reason is usually different: they can't justify the spend to their own leadership afterwards.
“A badge scan list isn't a report, and that's all we're giving people.”
Exhibitors who leave with real data are far more likely to rebook than those who get a report weeks later.
“By the time we send performance data, the moment's gone.”
Exhibitors who get a performance summary while the show is still fresh have something to take back to their own leadership. Those who wait weeks for a report rebook on instinct.
“Nobody can tell you where people actually went on the day.”
Footfall, dwell time, and floor traffic are exactly what exhibitors now expect to see, not just how many badges were scanned.

Exhibitors don't need a nicer stand next year. They need proof this year's worked, fast enough to still matter.

A post-sales system for a high growth events organiser. Fortem International's post-sale process ran across several disconnected tools, with no shared view of a deal from signature to invoice.Read the case study

56%

of first-time exhibitors fail to return for a second edition.

CEIR / Competitive Edge Research

Integrations & Middleware
proven
Our work with Fortem International connects booth sales straight through to contract, live floor plan updates feeding directly into CRM and DocuSign, so a deal agreed on the show floor goes out for signature before the conversation ends. Live and referenceable, and written up as a case study.
Live Floor Plan & Footfall Intelligence (ExpoDesk)
concept
Real-time floor plan and footfall data, with a performance summary in exhibitors' hands within 48 to 72 hours of the event, when they are still able to make the case to their own leadership. The same footfall data also supports evidence-based pricing, so booth prices reflect actual historical traffic and value by position, not a flat rate card, giving organisers a stronger, defensible position in pricing negotiations.
Client & Exhibitor Portal
A portal where exhibitors can see their own performance data as it happens, not weeks later, filtered to show only what's relevant to them.